When your prospective customers need info or solutions, they don’t wait for answers – they look for answers online and seek them out.

They search.

They search for solutions to problems and pain.

They search for entertainment and fun.

They search for pre-purchase info to learn from.

They search for the products and services you offer.

Where does your business appear in all the places your prospects are searching? How connected are the various places where your business is represented? Customers have more choices and control now than they’ve ever had before.

Linking the various venues your business has a presence at online is not Integrated Search Marketing – that’s just linking different sites together.

The strategy that defines how, when, where and why you link those venues together is at the core of Integrated Search Marketing.

But it really goes even deeper than that.

Your marketing, business development, and sales processes should be all about the consumer’s need for a solution, beginning with information, then how you provide that and the experience they go through to end up confident about their choices and decisions in considering doing business with you.

That’s part of an Integrated Search Marketing approach.

Let’s look a little deeper…

When you combine the different aspects of how you promote your products or services in ways that compliment, reinforce, and leverage their strengths – not just linking them to each other – you create a formidable package of marketing assets, systems, and processes.

Layering the relationships between how your marketing activities and tools leverage each other compounds their effectiveness, maximizing your results exponentially.

No marketing tactic works as well alone as it does combined with others. That’s the point of an integrated marketing approach.

Your solution?

Your solution is to more effectively connect the things you’re doing and should be doing beyond just linking them to each other in a web or marketing sequence, then fixating on how to attribute clicks and conversions.

Yes, it can be challenging, but when done correctly your marketing is more timely, more results-based, and dramatically more cost-effective.

Integrated Search Marketing does exactly that.

Integrated Search Marketing also helps you prevent lost opportunities. When was the last time you really worked on your sales system to capture more of those ‘barely missed it’ sales? Never? Hardly ever?

Conversion optimization falls a little short of what we’re talking about in this regard because it seldom focuses beyond the page you are trying to optimize. Again, the point is to leverage more assets beyond any one page.

And when was the last time you worked to reduce your causes of customer attrition? Have you ever calculated the cost of keeping a customer as opposed to going and getting a new one?

Are you aware that your existing customers are your most cost-effective and easiest sales? Do you use Integrated Search Marketing to “fence” them in and keep them from even considering another option?

These concepts are part of an Integrated Search Marketing ‘fix’.

Of course, every business situation is different and requires a specific solution based on your budget, assets, resources, needs, limitations, marketing challenges, competition and other factors.

To learn more about how this process is customized for your business, describe your situation using the form below and we’ll get back with you to discuss the details of our approach as it applies.